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This guide shows you ways to measure your market opportunity that enable you to make more effective decisions about your sales, marketing, and product performance. You’ll learn:

  • How to focus on the right construction activity numbers
  • Why you need to dissect activity by geography
  • The difference between the two standard measures of activity—and which one to use when gauging opportunity
  • Four additional refinements that enable you to better calculate opportunity
Dodge Data & Analytics

How to Measure Your Market Opportunity